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Add And Blur Studio
A specialized 3D motion and product visualization studio working with global brands that demand broadcast-grade digital craft.
Selim Ari
Selim founded Add And Blur to do one thing properly: turn complex hardware into visuals that hold up frame by frame. Thirteen years in, the work still starts the same way, with the object and the light on it.
He leads look development and 3D direction on every project, working in Cinema 4D and Redshift, and brings in a trusted network of artists when a launch needs scale. Clients reach the person making the images, not an account layer.
Our Conviction
We believe that the best work emerges at the intersection of rigorous technical engineering and uncompromising design. By keeping our core team lean and elite, we ensure that every frame rendered meets the highest broadcast standards without the administrative bloat of traditional agencies.
From launching the next generation of hardware with Google and Microsoft, to product visuals and launch films for Bose, PayPal and Emirates, we treat every project as a piece of digital architecture.
Studio Pillars
We leverage bleeding-edge rendering technologies and procedural workflows. What takes others weeks, our pipelines generate in days.
Direct communication with the artists executing your vision. No layers of account management. Just rapid prototyping and high-fidelity output.
Headquartered in the US, we operate digitally to synchronize with global agencies in New York, London, and Tokyo. Geography is not a limitation; it is an advantage.