Eyup Sabri Tuncer Roll-On Series
About Project:
For the launch of Eyüp Sabri Tuncer’s new Roll-On Deodorant Series, we were tasked with creating a set of CGI product visuals and animations that reflect the brand’s long-standing heritage while embracing a modern, fresh aesthetic. Each product was given its own distinct identity through carefully curated color schemes, materials, and wellness-inspired props. We focused on building a contemporary yet timeless visual style. The aim was to capture the purity and elegance associated with self-care while maintaining consistency across the product family.
Challenges:
One of the key challenges was balancing tradition with innovation. Eyüp Sabri Tuncer is a heritage brand with deep cultural roots, and our task was to modernize the product visuals without losing the brand’s classic essence. Each roll-on variant required a unique environment and material setup, while still feeling part of a unified series. Integrating natural elements such as petals, flowers, and textures into a clean and photoreal CGI workflow also demanded careful scene planning and lighting precision.
Results:
The final visuals achieved a photorealistic yet minimal look that resonates with modern consumers. By leveraging natural storytelling elements and high-end CGI craftsmanship, the Roll-On Series was introduced with a fresh and refined identity across digital and marketing platforms. Our work helped visually communicate the core values of the product line: elegance, wellness, and care. Each item stands out individually while contributing to a cohesive brand experience.
Agency: Studio Big Box Client: Eyüp Sabri Tuncer Animation: Add&Blur Studio Art Direction: Simay ARI 3D Animation: Simay ARI, Selim ARI
