Melodi Outdoor LED
About Project:
This project was created for Melodi Chocolate, a well-established Turkish brand with a long tradition of chocolate making. The film was displayed on a large outdoor LED screen, requiring a bold and captivating approach. The storyboard and creative direction came from StudioBigBox, while our team handled the design, animation, and final execution.
Challenges:
For the opening sequence, we used AI Video Generation models to create the curtain animation. This choice accelerated production by saving valuable time on simulation work. The result was a smooth and realistic curtain effect that matched the premium look of the brand.
Results:
The visual direction focused on presenting Melodi’s chocolates as both luxurious and inviting. Clean compositions, close-up shots, and detailed product renders emphasized texture, elegance, and richness. Lighting and framing were tailored to ensure maximum impact on a large LED display.
Studio: StudioBigBox Client: Melodi Cikolata Animation: Add&Blur Studio 3D Modeling & Look&Dev: Simay ARI 3D Animation: Selim ARI
