Product Visualization • 2024
Studio
Footwear Study
Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.
Project TypeSelf-Initiated Study
Year2024
Scope3D Animation, Product Visualization, Visual Design
The Study
Self-initiated sneaker visualization study exploring premium product CGI, procedural lighting, and material-focused motion through the visual language of contemporary sportswear advertising.
"A personal study in turning product fidelity into motion language."
Project Type
Material and Lighting Focus
The project concentrated on outsole geometry, fabric texture, lace detail, and the transitions between matte, rubber, mesh, and synthetic surfaces. Procedural HDR-driven lighting and shot-specific shading helped the shoe read clearly from macro detail to full silhouette.
