Brand Motion • 2022
RTL
Broadcast graphics work for RTL's Das Super Talent, built to support stage energy, high-contrast reveal moments, and entertainment-focused motion language.
ClientRTL
Year2022
Scope3D Animation, Broadcast Design, Motion Graphics
The Brief
The broadcast package needed to match the energy of a prime-time talent format while staying legible inside a busy stage environment. The challenge was to create motion and graphic impact without overwhelming the show atmosphere.
"Broadcast motion has to read fast, feel sharp, and leave no doubt on screen."
Project Focus
Broadcast Language
The final system used contrast, lighting-driven reveals, and bold motion timing to support the live-action show environment. The visuals were designed to feel exciting on-air while still reading clearly as part of a larger broadcast package.
